The organization needs to find more potential sellers available in the market when they want to go for procurement. Advertising is one of the techniques which can be useful. This can be done using newspapers or publications. Also the other options are online marketing, social media, digital marketing, etc.. It depends on the organization, culture, rules and regulations. For example in the private organizations the Advertising can be through online to the vendor community where as in government it is through public advertising.
Advertising technique is used the process Conduct Procurements.
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